          MARKET POWER AND GOVERNANCE POWER
    NEW TOOLS FOR ANTITRUST ENFORCEMENT IN THE
           DECENTRALIZED GIG ECONOMY
                                         Seth C. Oranburg1

ABSTRACT
    This Article advances a new 
---
ramework 
---
or digital-age antitrust en
---
orcement by
integrating measures o
---
 market concentration (such as the Her
---
indahl-Hirschman
Index) with novel metrics o
---
 governance concentration (the Nakamoto coe
---

---
icient
and Gini coe
---

---
icient). Focusing on the rise o
---
 decentralized autonomous
organizations (DAOs) and gig economy plat
---
orms, it demonstrates that traditional
antitrust tools are insu
---

---
icient 
---
or assessing competitive risk and organizational
power in markets characterized by algorithmic management and decentralized
coordination. Through detailed theoretical development, case studies o
---

representative gig DAOs, and the construction o
---
 a dual-metric “matrix” mapping

---
our distinct organizational types, the Article shows how both economic scale and
governance structure must be evaluated to determine when intervention is
warranted.
    The 
---
ramework reveals that organizations combining scale with genuinely
dispersed control, named “Decentralized Titans” and “Commons Ideals,” should
bene
---
it 
---
rom structural de
---
enses against regulatory intervention. But DAOs that are
practically controlled by 
---
ew people, named “Algorithmic Leviathans” and
“Captive Plat
---
orms,” require targeted remedies to address concentrated power and
labor-side harms. Policy and practice recommendations show how agencies and
courts can use this dual-metric approach to calibrate remedies. This approach 
---
avors
governance re
---
orm, transparency, and interoperability over blunt structural
breakups to balance competitive markets with worker protection. By bridging
economic and organizational analysis, this Article o
---

---
ers a quanti
---
iable, 
---
act-driven,
adaptable roadmap 
---
or antitrust law to meet the challenges o
---
 the digital, gig, and
DAO era.

JEL Classi
---
ications: K21 (Antitrust Law); L40 (Antitrust Issues & Policy); L86
(In
---
ormation & Internet Services); D02 (Institutions: Design, Formation &
Operations); J42 (Monopsony).



1
 Pro
---
essor o
---
 Law, University o
---
 New Hampshire Franklin Pierce School o
---
 Law;
Director, Program on Organizations, Business and Markets at NYU Law’s Classical Liberal Institute;
JD, University o
---
 Chicago; BA, University o
---
 Florida.
2                                                                  MARKET POWER AND GOVERNANCE POWER



INTRODUCTION
    The central conceptual tool o
---
 antitrust law, the de
---
inition o
---
 “single entity” or
“
---
irm,” is 
---
acing an acute identity crisis as algorithmic gig plat
---
orms and
decentralized autonomous organizations (“DAOs”) disrupt traditional corporate
boundaries. Notably, courts have long recognized that “[a] parent and its wholly
owned subsidiary have a complete unity o
---
 interest” such that “they act as a single
entity 
---
or antitrust purposes,”2 but have also cautioned that 
---
ormal corporate
separateness does not always provide clear guidance 
---
or complex business
arrangements.3 In American Needle, the Supreme Court explained that “substance,
not 
---
orm, determines whether a[n] arrangement is concerted action” and that
antitrust analysis must 
---
ocus on whether entities “pursue separate economic
interests” and are capable o
---
 competition,4 an inquiry rendered more challenging as
digital plat
---
orms supplant conventional organizational hierarchies with algorithmic
governance and blockchain-based coordination.5
    Contemporary competition authorities and scholars now con
---
ront the reality
that algorithms may “create incentives and mechanisms to collude that would not
exist otherwise,”6 and that DAOs 
---
urnish decentralized 
---
rameworks 
---
or economic
coordination outside 
---
amiliar legal structures, raising “important antitrust
implications”7 
---
or global en
---
orcement regimes. As a result, competition analysis
must be retooled to address how law, not only economics, struggles to de
---
ine and
police boundaries o
---
 market power in the digital age.
    To address the analytical de
---
icit in existing competition law, I propose that
courts and regulators evaluate both market concentration and decentralization when
assessing market power in digitally organized ecosystems. Speci
---
ically, established
measures such as the Her
---
indahl-Hirschman Index (HHI) could be deployed
alongside a decentralization metric—like the Nakamoto coe
---

---
icient—which
captures how control is distributed across core decision-makers in blockchain,

2
  Copperweld Corp. v. Independence Tube Corp., 467 U.S. 752, 771 (1984) (establishing “single entity” doc-
trine 
---
or antitrust).
3
  Copperweld, 467 U.S. at 774 (“The logic underlying the Court’s decisions has not always been easy to ap-
ply in the context o
---
 complex business arrangements. The Court itsel
---
 has acknowledged that it is not easy to
determine when two entities are su
---

---
iciently independent to constitute separate entities 
---
or §1 purposes.”)
(emphasizing di
---

---
iculty in drawing boundaries o
---
 a single entity).
4
  American Needle, Inc. v. Nat’l Football League, 560 U.S. 183, 195 (2010) (“Substance, not 
---
orm, deter-
mines whether a[n] arrangement is concerted action”; “The NFL teams do not possess either the unitary deci-
sionmaking quality or the single aggregation o
---
 economic power characteristic o
---
 independent action.”) (clar-
i
---
ying ‘
---
irm’ de
---
inition is context-dependent 
---
or antitrust).
5
  OECD, Algorithms and Collusion: Competition Policy in the Digital Age 11–12 (2017) (“The OECD con-
cludes that algorithms may create incentives and mechanisms to collude that would not exist otherwise . . .
algorithms can concur to make collusive outcomes more likely and stable over time.”) (digital-plat
---
orm gov-
ernance challenges antitrust 
---
rameworks).
6
    Id. at 12.
7
  Thibault Schrepel, An Introduction to Blockchain Antitrust, at 1 (Kluwer 2023) (“Blockchain raises new
competition issues.… [I]t should come as no surprise that blockchain has important antitrust implications.”)
(articulating DAOs’ relevance to antitrust law).
Seth C. Oranburg                                                                                                 3



DAO, or algorithmically managed plat
---
orms.8 By mapping both economic
concentration and governance centralization, authorities can distinguish genuinely
decentralized networks 
---
rom plat
---
orms with hidden, algorithmic, or coded
concentrations o
---
 power.9 This dual-metric methodology re
---
lects recent calls in the
competition literature 
---
or multi-dimensional standards in digital markets10 and
aligns with emerging international norms that emphasize 
---
unction over 
---
orm in
antitrust review.11 When systematically applied, such a 
---
ramework enables law to
capture both the risks and bene
---
its o
---
 new organizational 
---
orms, ensuring
competitive 
---
airness even where economic and organizational boundaries are
blurred by technology.
    This Article begins by setting out the problem o
---
 measuring power in gig and
digital plat
---
orm markets, critiques the limitations o
---
 traditional antitrust metrics,
and then proposes a dual-metric approach that jointly analyzes market and
governance concentration. Applying this 
---
ramework illustratively to representative
gig DAOs, it presents a 
---
our-quadrant matrix identi
---
ying distinct risk pro
---
iles and
policy implications. The Article concludes by o
---

---
ering tailored recommendations

---
or regulators and courts, demonstrating how the proposed model could enable
more precise, e
---

---
ective, and just antitrust oversight in the Gig DAO era.

MARKET POWER AND THE SINGLE ENTITY DOCTRINE
    The cornerstone o
---
 antitrust analysis is market power, a concept used both to
identi
---
y harm to competition and to di
---

---
erentiate between unilateral and coordinated
conduct in economic markets. The “single entity” doctrine, 
---
ormalized by the
Supreme Court in Copperweld, holds that a parent and its wholly owned subsidiary
“have a complete unity o
---
 interest,” and there
---
ore cannot conspire under Section 1
o
---
 the Sherman Act.12 This principle re
---
rames the 
---
irm as a unit o
---
 economic

---
unction, not merely a legal structure. Nevertheless, courts have 
---
requently noted

8
 See Lin William Cong et al., Decentralized Governance in Blockchain-Based Organizations, OXFORD RE-
VIEW OF ECONOMIC POLICY 36 (2), 2020 (“The Nakamoto coe
---

---
icient o
---

---
ers a quanti
---
iable measure o
---
 decen-
tralization, indicating the number o
---
 entities needed to control a blockchain’s consensus.”) (introducing gov-
ernance metrics 
---
or digital organizations).
9
  OECD, Arti
---
icial Intelligence, Data and Competition 16 (2024) (“Multi-dimensional approaches to compe-
tition analysis—including metrics 
---
or data concentration and decentralized governance—will be essential in
assessing market power in AI and plat
---
orm environments.”) (calling 
---
or multi-
---
actor tests 
---
or digital markets).
10
  Thibault Schrepel, Collusion by Blockchain and Smart Contracts, 33 HARV. J.L. & TECH. 117 (2019) (ad-
vocating 
---
or multi-dimensional standards).
11
   Jacques Crémer, Yves-Alexandre de Montjoye & Heike Schweitzer, Competition Policy 
---
or the Digital Era
7, 59–60, 83, 127 (Eur. Comm’n, Directorate-Gen. 
---
or Competition 2019), https://doi.org/10.2763/407537
(urging regulatory support where ongoing intervention is needed, e.g., to “impose and allow 
---
or e
---

---
ective in-
teroperability” (p. 7); explaining protocol/data/
---
ull-protocol interoperability as pro-competitive instruments
that can share network e
---

---
ects and address concentration tendencies (pp. 59–60); distinguishing portability

---
rom broader data-access/interoperability regimes and recognizing competition-law-based data access, espe-
cially 
---
or dominant 
---
irms (p. 83); and stressing that in digital markets innovation e
---

---
ects o
---
ten outweigh price
e
---

---
ects and must be systematically integrated into competition analysis (p. 127)).)
12
  Copperweld Corp. v. Independence Tube Corp., 467 U.S. 752, 771 (1984) (“A parent and its wholly owned
subsidiary have a complete unity o
---
 interest.”).
4                                                                    MARKET POWER AND GOVERNANCE POWER



the complexity o
---
 delineating 
---
irm boundaries, especially in multi
---
aceted or
dynamically structured business arrangements.13 American Needle v. NFL
advanced the doctrine by emphasizing that “substance, not 
---
orm, determines
whether a[n] arrangement is concerted action,”14 thus directing antitrust analysis to
the actual economic interests and autonomy o
---
 the entities involved. The 
---
ramework
established by these precedents has shaped both agency en
---
orcement and judicial
decision-making, serving to distinguish collaboration 
---
rom monopoly in traditional
commercial contexts, where corporate identity and boundaries are usually well
de
---
ined. As recent case law and merger en
---
orcement actions underscore, doctrinal
clarity on market power and single entity status remains essential, even as
competitive realities and analytical tools continue to evolve.15
    In doctrinal practice, market power is also quanti
---
ied through the Her
---
indahl-
Hirschman Index (HHI), which aggregates the squares o
---
 
---
irms’ market shares to
produce a numerical measure o
---
 concentration. U.S. merger review now rests on
these 
---
igures pursuant to the 2023 DOJ/FTC Merger Guidelines, which classi
---
y
markets as “highly concentrated” at a post-merger HHI above 1,800. Notably, this
Biden-era policy re
---
lects a signi
---
icant lowering 
---
rom the 2,500-point threshold in
earlier standards.16 Under the revised Guidelines, a transaction is presumptively
unlaw
---
ul i
---
 it results in an HHI increase o
---
 100 points or more in such a market, or
i
---
 the merged 
---
irm would hold over 30% market share with a quali
---
ying HHI
increase.17 These quantitative rules re
---
lect increased regulatory vigilance, as recent
en
---
orcement actions and cases such as United States v. Google reveal active judicial
engagement with structural presumptions and analytic screens based on
concentration metrics.18 Internationally, the European Commission and other
global authorities employ similar concentration ratios, adapting threshold tests and
policy instruments to ensure that competitive harms can be detected across a
spectrum o
---
 traditional and digitally mediated markets.19
    Judicial interpretation o
---
 market power and agency guidelines has evolved in
tandem with both legislative change and shi
---
ting economic realities. Courts today


13
   Id. at 774 (“The logic underlying the Court’s decisions has not always been easy to apply . . . it is not easy
to determine when two entities are su
---

---
iciently independent to constitute separate entities 
---
or §1 purposes.”).
14
  American Needle, Inc. v. Nat’l Football League, 560 U.S. 183, 195 (2010) (“Substance, not 
---
orm, deter-
mines whether a[n] arrangement is concerted action.”).
15
  E.g., United States v. Google LLC, No. 1:20-cv-03010 (D.D.C. 2025) (applying single entity doctrine in
digital market context); RealPage, Inc. Antitrust Litigation (DOJ 2024).
16
  DOJ & FTC, 2023 Merger Guidelines §II.A (2023) (“A market is considered highly concentrated i
---
 the
post-merger HHI is greater than 1,800.”).
17
  Id. (“Mergers resulting in an increase o
---
 the HHI o
---
 100 or more, or creating 
---
irms with more than 30%
share, are presumed unlaw
---
ul.”).
18
  United States v. Google LLC, No. 1:20-cv-03010 (D.D.C. 2025); see also DOJ/FTC, Recent En
---
orcement
Actions, https://www.
---
tc.gov/legal-library/browse/cases-proceedings/recent-merger-cases.
19
  European Commission, Guidelines on the Assessment o
---
 Horizontal Mergers ¶19–22 (2004) (EU thresh-
olds 
---
or market concentration); see Baker Botts, Key Takeaways on EU Merger Control: Global Antitrust Hot
Topics (2025).
Seth C. Oranburg                                                                                              5



regularly apply structural presumptions 
---
rom the latest Merger Guidelines,
striking down or subjecting to close scrutiny mergers that tip HHI above 1,800 or
aggregate market shares above 30 percent.20 In United States v. Google, district
court analysis closely tracked agency guidelines to address Google’s entrenched
position in search and advertising while re
---
erencing both concentration metrics and

---
unctional tests derived 
---
rom Copperweld and American Needle.21 En
---
orcement
actions such as the RealPage litigation 
---
urther signal a renewed willingness to
scrutinize algorithmic coordination and hub-and-spoke arrangements 
---
or
competitive harm, demonstrating that the boundaries o
---
 the “single entity” doctrine
and traditional market share tests remain 
---
ront-and-center in legal analysis even as
new market con
---
igurations arise.22 Recent EU and UK merger cases have similarly
exempli
---
ied this trend, with courts pressing both economic and 
---
unctional tests 
---
or
dominance and competitive e
---

---
ect.23
    The complexities o
---
 market de
---
inition and power assessment have become
especially pronounced in cases involving multi-sided plat
---
orms. The Supreme
Court’s decision in Ohio v. American Express Co. established that antitrust analysis

---
or such plat
---
orms must consider all sides o
---
 a transaction, recognizing
interdependent user groups and indirect network e
---

---
ects.24 Lower courts have
implemented AmEx in subsequent technology litigation, notably Epic Games, Inc.
v. Apple Inc., where the Ninth Circuit used AmEx’s multi-sided market 
---
ramework
to evaluate the competitive dynamics o
---
 app distribution and payment processing.25
Scholarship by Kacyn H. Fujii 
---
inds that AmEx and its progeny have created
procedural and substantive ambiguities 
---
or plat
---
orm cases, with courts struggling
to articulate coherent standards 
---
or market de
---
inition and harm assessment in
technology markets.26 Herbert Hovenkamp observes that antitrust remedies 
---
or
plat
---
orms should prioritize restructuring and interoperability mandates over
breakups, and stresses that market power metrics 
---
or plat
---
orms require 
---
lexibility
to accurately account 
---
or multi-sided relationships and network e
---

---
ects.27 The 2023
DOJ/FTC Merger Guidelines acknowledge these analytical complexities,
highlighting the need 
---
or 
---
unctional de
---
initions and economic rigor when evaluating

20
     DOJ & FTC, 2023 Merger Guidelines §II.A (2023); see also DOJ/FTC Recent En
---
orcement Actions.
21
   United States v. Google LLC, No. 1:20-cv-03010 (D.D.C. 2025) (“Market power and competitive e
---

---
ects

---
indings were guided by merger guideline thresholds and 
---
unctional market de
---
initions.”).
22
  United States v. RealPage, Inc., No. 3:23-cv-03847 (N.D. Tex. 2024) (algorithmic price-setting and hub-
and-spoke antitrust liability).
23
  European Commission, Revised Market De
---
inition Notice (2024); Baker Botts, Key Takeaways on EU Mer-
ger Control: Global Antitrust Hot Topics (2025).
24
  Ohio v. American Express Co., 138 S. Ct. 2274, 2287 (2018) (“In two-sided markets, courts must analyze
both sides o
---
 the plat
---
orm to assess market power and competitive e
---

---
ects.”).
25
   Epic Games, Inc. v. Apple Inc., 67 F.4th 946, 961–63 (9th Cir. 2024); see also Daniel J. Hemel, How Epic
v. Apple Operationalizes Ohio v. Amex, YALE J. REG. BULLETIN (2024).
26
  Kacyn H. Fujii, The Impact o
---
 Amex and Its Progeny on Technology Plat
---
orms, 120 MICH. L. REV. 691
(2022).
27
     Herbert Hovenkamp, Antitrust and Plat
---
orm Monopoly, 130 YALE L.J. 1952, 1960–77 (2021).
6                                                                 MARKET POWER AND GOVERNANCE POWER



competition in plat
---
orm settings.28 European and Asian regulators have likewise
revised their guidance, converging on a more adaptive approach to plat
---
orm market
analysis that addresses both doctrinal and practical challenges.29
    The rise o
---
 gig plat
---
orms like Uber, Ly
---
t, and DoorDash has 
---
oregrounded new
challenges 
---
or antitrust en
---
orcement in labor markets. Gig economy 
---
irms
increasingly exert substantial market power over workers through plat
---
orm control,
algorithmic wage-setting, and contractual restrictions, o
---
ten classi
---
ying drivers and
service providers as independent contractors to avoid labor protections.30 The FTC
and DOJ have responded with heightened en
---
orcement, issuing joint guidelines in
2025 clari
---
ying that antitrust law applies to business practices a
---

---
ecting gig
workers, including wage suppression, deceptive earnings claims, and exclusionary
conduct.31 Recent settlements with Ly
---
t and Amazon Flex address misleading wage
representations and illegal withholding o
---
 tips, demonstrating both the breadth o
---

agency oversight and the vulnerability o
---
 plat
---
orm workers to exploitation.32 Legal
scholars argue that antitrust remedies should enable collective bargaining 
---
or gig
workers, extending labor exemptions to cover independent contractors—a
controversial but increasingly relevant re
---
orm.33 Courts have begun to grapple with
these issues directly: in Con
---
ederación Hípica de Puerto Rico, Inc. v.
Con
---
ederación de Jinetes Puertorriqueños, Inc., the First Circuit cautiously

28
     DOJ & FTC, 2023 Merger Guidelines §III.D (2023).
29
   See European Commission, Market De
---
inition Notice (2024), https://competition-policy.ec.europa.eu/mer-
gers/legislation/notices-and-guidelines_en (codi
---
ies analytic adjustments 
---
or multisided and digital markets,
emphasizing 
---
unctional and evidence-based market de
---
inition); WilmerHale, EU Merger Control: What You
Need to Know From 2024 to Navigate 2025 (Jan. 30, 2025), https://www.wilmerhale.com/en/insights/publi-
cations/20250131-eu-merger-control-what-you-need-to-know-
---
rom-2024-to-navigate-2025 (“Recent trends
in EU merger review point to expanded qualitative and quantitative assessment 
---
or dominant plat
---
orms, with
particular attention to market structure and network e
---

---
ects.”); Baker Botts, Key Takeaways on EU Merger
Control: Global Antitrust Hot Topics (Sept. 2, 2025), https://www.bakerbotts.com/thought-leadership/publi-
cations/2025/october/key-takeaways-on-eu-merger-control-global-antitrust-hot-topics (“EU competition au-
thorities increasingly employ sector-speci
---
ic guidelines and economic tools to supplement traditional concen-
tration metrics.”); Scott Morton et al., “Digital Plat
---
orm Regulation: Making Markets Work 
---
or People,” Yale
School o
---
 Management, https://som.yale.edu/sites/de
---
ault/
---
iles/2025-05/SCOTT-MORTON_Digital_Plat-

---
orm_Regulation_pages.pd
---
 (providing comparative analysis o
---
 digital market re
---
orms and regulatory adapta-
tion); Financier Worldwide, “Post-Amex – Market De
---
inition and Anticompetitive E
---

---
ects” (Dec. 31, 2024),
https://www.
---
inancierworldwide.com/post-amex-market-de
---
inition-and-anticompetitive-e
---

---
ects (“Asian au-
thorities, particularly in Japan and South Korea, have issued new guidelines addressing multi-market coordi-
nation and cross-plat
---
orm competitive e
---

---
ects.”).
30
   Human Rights Watch, The Gig Trap: Algorithmic, Wage and Labor Exploitation in Plat
---
orm Work in the
US, (May 11, 2025), https://www.hrw.org/report/2025/05/12/the-gig-trap/algorithmic-wage-and-labor-exploi-
tation-in-plat
---
orm-work-in-the-us; Len Sherman, Why The FTC Needs To Investigate Uber’s Anti-Competi-
tive Business Practices, FORBES (Sept. 6, 2024).
31
   FTC & DOJ, Joint Guidelines on Business Practices Impacting Workers (Apr. 14, 2025),
https://www.
---
tc.gov/news-events/news/press-releases/2025/01/
---
tc-doj-jointly-issue-antitrust-guidelines-busi-
ness-practices-impact-workers.
32
  FTC, FTC Takes Action to Stop Ly
---
t 
---
rom Deceiving Drivers with Misleading Earnings Claims (July 29,
2025), https://www.
---
tc.gov/news-events/news/press-releases/2024/10/
---
tc-takes-action-stop-ly
---
t-deceiving-
drivers-misleading-earnings-claims; FTC Policy Statement on En
---
orcement Related to Gig Work (2022).
33
  Marina Lao, Workers in the ‘Gig’ Economy: The Case 
---
or Extending the Antitrust Labor Exemption, 51
UC DAVIS L. REV. 1543 (2018); Ioana Marinescu & Eric Posner, Why Has Antitrust Law Failed Workers?,
105 CORNELL L. REV. 1343 (2020)
Seth C. Oranburg                                                                                              7



extended labor antitrust exemptions to certain gig workers, suggesting a new
doctrinal pathway 
---
or labor organizing.34 Meanwhile, the “gig trap”—plat
---
orms
capturing enormous revenues while workers see stagnating wages and eroded
bargaining power—has drawn criticism 
---
rom human rights organizations and labor
economists, prompting ongoing litigation and regulatory inquiry into algorithmic
exploitation and market concentration across U.S., European, and Asian
jurisdictions.35
    Taken together, these doctrinal developments reveal both the strengths and the
growing limitations o
---
 traditional competition law tools in the 
---
ace o
---
 economic and
technological change. Whether the challenge is measuring market power in
conventional corporate mergers, deciphering competitive e
---

---
ects in complex multi-
sided plat
---
orms, or protecting gig workers 
---
rom algorithmic wage suppression and
monopsony practices, authorities have adapted by re
---
ining existing doctrines and
embracing new en
---
orcement priorities. Yet, as the boundaries o
---
 “market power”
grow increasingly 
---
luid, and as digital, decentralized, and algorithmic 
---
orms o
---

governance become more pervasive, it is clear that orthodox tests, whether rooted
in the single entity doctrine or structural concentration metrics like HHI, no longer
su
---

---
ice as the sole arbiters o
---
 competitive harm and economic authority.
    The next section sets out a new analytic approach, introducing 
---
unctional
metrics 
---
or decentralization and network structure to supplement classic
indicators—laying the groundwork 
---
or a more capable, 
---
uture-oriented 
---
ramework
to analyze competition and governance in dynamically evolving markets.

GOVERNANCE POWER AND DECENTRALIZED AUTONOMOUS ORGANIZATIONS
    The prior Part has shown how doctrines and quantitative metrics such as the
HHI in
---
orm the analysis o
---
 market power and concentration in both traditional and
digitally mediated industries. In this Part, the analytic lens turns inward to address
a new dimension: the distribution o
---
 governance power within DAOs and, in
particular, gig DAOs now operating at scale in labor and plat
---
orm markets.
    To rigorously evaluate governance power, antitrust analysts are increasingly
turning to two conceptual metrics: the Nakamoto coe
---

---
icient (“NMC”) and the Gini
coe
---

---
icient. The Nakamoto coe
---

---
icient is de
---
ined as the minimum number o
---

entities required to control over hal
---
 o
---
 a network’s critical resources.36 The Gini
coe
---

---
icient, borrowed 
---
rom economic inequality analysis, measures the


34
  Con
---
ederación Hípica de Puerto Rico, Inc. v. Con
---
ederación de Jinetes Puertorriqueños, Inc., 30 F.4th 306
(1st Cir. 2022); Josh Jacob, Avenues 
---
or Gig Worker Collective Action a
---
ter Jinetes, 123 Colum. L. Rev. 208
(2023).
35
  Human Rights Watch, supra note [#]; Administrative Law Review, The Gig Worker Question, 76 ADMIN.
L. REV. 945, 947 (2024); ACCC, Merger Guidelines (Australia, 2024).
36
  Low NMC values—typically under 10—signal that a hand
---
ul o
---
 actors dominate decision-making, whereas
high values indicate broader distribution and resilience against capture. See Cong et al., supra note [#], at 10
(“The Nakamoto coe
---

---
icient measures e
---

---
ective decentralization by counting the smallest coalition needed to
control >50% o
---
 governance power.”); Arxiv, Analysis o
---
 Voting Power in Decentralized Governance.
8                                                                  MARKET POWER AND GOVERNANCE POWER



distributional equality o
---
 governance rights, ranging 
---
rom 0.0 (per
---
ect equality) to
1.0 (total concentration; one actor rules all).37
    Although many such organizations present as “decentralized,” recent
evidence—including high Gini coe
---

---
icients recorded across major DAOs—
demonstrates that the appearance o
---
 decentralization o
---
ten masks signi
---
icant
concentrations o
---
 control.38 Thus, to understand real market power in digitally
organized ecosystems, antitrust analysis must be sensitive to both the external
structure o
---
 competition and the internal allocation o
---
 decision-making power. As
the 
---
ollowing sections detail, mapping governance power and recognizing the risks
o
---
 the “decentralization illusion” are critical preconditions to synthesizing outward
and inward metrics 
---
or modern antitrust en
---
orcement.
    DAOs, and especially gig DAOs, are no longer theoretical constructs. DAOs
are now established actors in plat
---
orm and labor markets, coordinating everything

---
rom 
---
reelance sta
---

---
ing to payroll and bene
---
its 
---
or independent workers.39
Distinguished by blockchain-based protocols, tokenized voting, and transparent
smart contracts, these organizations are designed to distribute governance rights
and responsibilities among members rather than concentrate authority in a
traditional managerial hierarchy.40
    Yet, despite their promise o
---
 democratized control, recent empirical research
shows that high Gini coe
---

---
icients are common within major DAOs, revealing o
---
ten
persistent, and sometimes severe, concentrations o
---
 governance power even in the
absence o
---
 a centralized management structure.41 As such, any meaning
---
ul antitrust
analysis in the plat
---
orm economy must look beyond the 
---
ormal trappings o
---

decentralization and examine how governance power is actually distributed within
these organizations. This necessity gives rise to a 
---
undamental methodological

37
  Bitquery, supra note [#] (“Gini coe
---

---
icient reveals striking inequality within DAOs: values o
---
 0.95 and
higher indicate e
---

---
ective centralization.”).
38
  See Lin William Cong et al., Decentralized Governance in Blockchain-Based Organizations,(August 2025
dra
---
t), available at https://perma.cc/H3DC-ZHJ9; BITQUERY, Understanding Wealth Distribution with Gini
and Nakamoto Coe
---

---
icient (Nov. 16, 2023), available at https://perma.cc/Q23P-3ZJK.
39
   See Braintrust, The world’s 
---
irst user-owned talent network, trans
---
orming global hiring through decentral-
ized governance, https://www.usebraintrust.com/governance/ (last visited Nov. 3, 2025) (outlining DAO
structure 
---
or labor market coordination), [https://perma.cc/8KJA-HX6F]; Opolis, Employment Commons
White Paper, https://opolis.co/wp-content/uploads/2021/01/White-paper.pd
---
 (detailing DAO-managed em-
ployment in
---
rastructure), [https://perma.cc/7P64-PGBG]; Burnett Specialists, 2025 Gig Economy Trends,
https://burnettspecialists.com/blog/gig-economy-trends-
---
or-2025-what-job-seekers-and-employers-need-to-
know/ (summarizing scalability and impact o
---
 gig DAOs on contemporary employment markets),
[https://perma.cc/CPB6-XQYY].
40
  Schrepel & Gal, Algorithmic Antitrust, supra note[#], at 117–18 (2019) (“DAOs rely on ‘smart contract-
based governance’ which replaces the centralized control o
---
 conventional corporations with ‘member-driven
decision-making.’”); GreenAppleX, Roles and Use Cases o
---
 DAOs in 2025, https://greenap-
plex.com/blog/roles-and-use-cases-o
---
-daos-in-2025 (quoting, “DAOs empower their communities to make
key product, hiring, and strategic decisions”), [https://perma.cc/HZ6D-4TJV].
41
  Cong et al., Decentralized Governance in Blockchain-Based Organizations, supra note [#] (“…recent cal-
culations reveal Gini coe
---

---
icients between 0.90 and 0.98 
---
or governance tokens in leading DAOs, a signature
o
---
 acute concentration”); Bitquery, supra note [#] (explaining, “Gini coe
---

---
icient reveals inequality—values
exceeding 0.90 suggest near-total concentration at the top”).
Seth C. Oranburg                                                                                                9



shi
---
t: in the DAO era, understanding real market power requires mapping not only
market share, but also the reality o
---
 internal governance power dynamics.
    The concentrations o
---
 governance power empirically observed within major
DAOs are not a mere theoretical curiosity. They have concrete consequences 
---
or
how antitrust law should reach and evaluate these new organizational 
---
orms. DAOs,
regardless o
---
 their sur
---
ace-level decentralization, retain the operational capacity to
coordinate pricing, restrict entry, or allocate market resources in ways that may
harm competition42 This presents acute challenges 
---
or en
---
orcement, since
algorithmic coordination and “smart contracts” can automate cartel-like behavior
while obscuring who, in 
---
act, holds control because DAOs can 
---
unctionally
replicate both single-entity and cartel characteristics, which complicates
en
---
orcement by con
---
using the boundaries o
---
 the 
---
irm.43
    Antitrust doctrine hinges on the classi
---
ication o
---
 organizations as either “single
entities” or collaborations among competitors.44 A DAO with heavily concentrated
governance (e.g., low NMC, high Gini) may 
---
unctionally operate as a classic 
---
irm,
wielding uni
---
ied strategic control. By contrast, a DAO with dispersed control may
resemble a multi-actor joint venture, where coordinated action is less likely and
legal exposure under Section 1 o
---
 the Sherman Act rises.45 Importantly, highly
decentralized governance (high NMC, low Gini) can serve as a structural check
against exclusionary or exploitative conduct, 
---
unctioning as rebuttal evidence in
competition inquiries.46
    However, these metrics require quali
---
ication due to the problem o
---
 delegation.
In most DAOs, token holders o
---
ten delegate their votes to highly visible
representatives or “delegates,” who then accrue outsized control in practice.47
While intended to increase participation and e
---

---
iciency, delegation typically results
in a power law distribution that concentrates voting rights, rein
---
orcing oligarchy
even where 
---
ormal decentralization is present.48
    Recent developments in the gig economy and digital labor markets provide
concrete illustrations o
---
 the relationship between governance structure and antitrust
analysis. Braintrust and Opolis, two o
---
 the most prominent gig DAOs, demonstrate

42
  Cong et al., Decentralized Governance in Blockchain-Based Organizations, supra note [#] (“DAOs with
governance concentrations above 0.95 Gini are susceptible to capture by dominant interests, with practical
consequences 
---
or exclusion and collusion.”).
43
  Schrepel & Gal, Algorithmic Antitrust, supra note [#], 120–22 (2019) (“Smart contracts 
---
acilitate algorith-
mic antitrust harms and complicate detection.”).
44
     Copperweld, 467 U.S. 752.
45
  GreenAppleX, Roles and Use Cases o
---
 DAOs in 2025, supra note [#] (discussing legal ambiguity o
---
 DAOs
as both 
---
irm- and cartel-like).
46
  Bitquery, supra note [#]; Cong et al., supra note [#] (“High dispersion o
---
 voting power dilutes coordinated
exclusion risk”).
47
   Appel et al., Decentralized Governance and Digital Asset Prices, https://perma.cc/XV2Y-LCJA (“Dele-
gated voting mechanisms o
---
ten result in highly concentrated outcomes regardless o
---
 initial token disper-
sion.”).
48
     GreenAppleX, supra note [#] (“Delegate-centric governance perpetuates asymmetric voting power.”).
10                                                                   MARKET POWER AND GOVERNANCE POWER



how similar market-
---
acing business models can yield di
---

---
erent legal
characterizations—and risk pro
---
iles—depending on the internal distribution o
---

power. FUDx, while less empirically documented, is representative o
---
 a new wave
o
---
 DAOs challenging established delivery plat
---
orms.
    Braintrust is a user-owned, Web3-based talent marketplace designed to
connect 
---
reelance workers with clients seeking specialized expertise, including
legal, 
---
inancial, and technology services. The BTRST token represents both
ownership and governance rights, and ownership o
---
 this token con
---
ers proposal and
voting rights. Braintrust allows talent to advertise their availability, set their own
rates, and apply directly 
---
or projects sourced 
---
rom Fortune 1000 companies such as
Nestlé, Nike, and NASA. Clients have access to a pool o
---
 vetted experts and can
select individuals or teams 
---
or a wide variety o
---
 project assignments, ranging in size
and complexity.49
    The plat
---
orm operates as a not-
---
or-pro
---
it and charges a 
---
lat 10% 
---
ee to clients,
which 
---
unds network operations, although current product pages list a 15% client

---
ee, indicating a pricing update or product-tier variation. Freelancers keep 100% o
---

their earnings. Governance o
---
 Braintrust is decentralized, with users—talent and
clients—granted governing rights through blockchain tokens. As a competitive
talent marketplace, Braintrust’s top competitors include other digital plat
---
orms such
as Turing, Buzzzy, Squadio, and MVP Match, which similarly enable open market
matching between 
---
reelance experts and client demand.50
    Braintrust’s structure aims to remove traditional sta
---

---
ing intermediaries,
thereby promoting direct competition among 
---
reelancers 
---
or project-based work
and o
---

---
ering organizations a transparent, on-demand approach to hiring talent.
These 
---
eatures place Braintrust in the emerging category o
---
 networked
marketplaces that blend market competition with user control, distinguishing it
within the broader gig economy landscape.51
    Public data su
---

---
iciently to directly measure Braintrust governance power is not
available, so no conclusions can be drawn 
---
rom direct evidence. However,
circumstantial evidence and analogous case provide grounds 
---
or 
---
urther inquiry.
Braintrust uses token-weighted voting (“the more tokens you have, the greater your

49
   Joseph B. Fuller, Manjari Raman & Emilie B. Feldman, Building the On-Demand Work
---
orce, Harv. Bus.
Sch. Case No. 20-076, at 6–7 (2020), https://www.hbs.edu/managing-the-
---
uture-o
---
-work/Documents/20-
076.pd
---
 [https://perma.cc/Y2JV-Q6HJ]; Braintrust, Braintrust: The Decentralized Talent Network (Whitepa-
per) 4, 10–12 (Sept. 2021) [https://perma.cc/73B4-F23U]; Sarah Friedman, This 
---
uturistic gig plat
---
orm is
owned by workers who keep 100% o
---
 earnings, The Hustle (Apr. 4, 2024) [https://perma.cc/T7BM-W93C];
CBInights, Braintrust (last visited Nov. 11, 2025) [https://perma.cc/T84D-98MD]; Braintrust, Terms o
---
 Ser-
vice (last updated Feb. 6, 2025; last visited Nov. 11, 2025) [https://perma.cc/2SYT-LSMS].
50
   Messari, State o
---
 Braintrust (Q1 2023) (Apr. 20, 2023), https://messari.io/report/state-o
---
-braintrust-q1-2023
(“Braintrust takes a 
---
lat 10% 
---
ee … paid by the client; talent keeps 
---
ull billings.”); see also Braintrust, The 10
Biggest Misconceptions About Braintrust (Aug. 11, 2021), https://www.usebraintrust.com/blog/10-biggest-
misconceptions-about-braintrust (“zero 
---
ees to Talent … 10% service 
---
ee to clients”) [https://perma.cc/U4FP-
84TJ].
51
   See PR Newswire, Coatue and Tiger Global Purchase $100M Braintrust Tokens to Seed Web3 Network
Development Initiative (Dec. 9, 2021) (noting this is a press release provided by Braintrust)
[https://perma.cc/W7WB-YFQE].
Seth C. Oranburg                                                                                              11



voting power”), so its 
---
ormal decentralization can still produce high voting-power
concentration, a pattern widely documented across large token-governed DAOs
such as Uniswap and Compound, where measured Gini coe
---

---
icients approach 0.95–
0.99.52 Using some realistic assumptions based on typical patterns in crypto
holding,53 we can estimate Braintrust’s Gini is probably in the 0.85-0.92 range,
representing signi
---
icant (but not severe) governance power concentration—enough
to undermine nominal claims about the truly decentralized nature o
---
 this
marketplace.
    Opolis (“The Employment Commons”) represents an alternative model o
---

decentralized labor organization. Legally structured as a Colorado public-bene
---
it
limited cooperative association (LCA), Opolis provides an employer-o
---
-record
service that enables 
---
reelancers and sel
---
-employed pro
---
essionals to receive W-2
payroll, tax withholding, and group bene
---
its while remaining independent
contractors in substance.54 Membership is divided into two classes—Employee
Members and Coalition Members—each subscribing to a single share o
---
 class-
speci
---
ic common stock and governed by the cooperative’s Bylaws through a Board
o
---
 Stewards.55 This structure institutes a near one-member-one-vote rule within
each class, replacing token-weighted control with democratic membership voting
grounded in cooperative law.


52
   Johnnatan Messias and Ayae Ide, Fairness in Token Delegation: Mitigating Voting Power Concentration in
DAOs, arXiv (dra
---
t submitted Oct. 7, 2025), https://arxiv.org/pd
---
/2510.05830 [https://perma.cc/UTR7-
YY94]; Robin Fritsch, Marino Müller & Roger Wattenho
---
er, Analyzing Voting Power in Decentralized Gov-
ernance: Who Controls DAOs? tbl. 2 & § 4.1 (Apr. 3, 2022) (preprint), https://arxiv.org/abs/2204.01176
[https://perma.cc/B9MP-S3SS] (reporting, as o
---
 Mar. 1, 2022, Compound: Gini_delegates 0.987; Gini_dele-
gates_voted 0.964; Nakamoto (delegates) 8; Uniswap: Gini_delegates 0.995; Gini_delegates_voted 0.971;
Nakamoto (delegates) 11; describing these as “extreme” inequalities and noting concentration o
---
 potential
voting power among a hand
---
ul o
---
 delegates).; see also Appel, supra note [#].
53
   Based on publicly available token holder data 
---
rom November 2025, the top 
---
ive Braintrust (BTRST) ad-
dresses collectively control approximately 29.5% o
---
 the total token supply, with the single largest holder con-
trolling 7.5%. For the purposes o
---
 this estimate, it is assumed that a
---
ter the top 
---
ive holders, the next several
largest holders each possess between 3% and 4% o
---
 supply, such that the ten largest holders together could
control just over 50% o
---
 the outstanding tokens i
---
 voting as a bloc. This produces a back-o
---
-the-envelope
Nakamoto coe
---

---
icient estimate in the range o
---
 10–12. The remaining “tail” o
---
 token holders—constituting
roughly 70% o
---
 supply—is presumed to be distributed among many small, unrelated holders, which neces-
sarily limits the impact o
---
 per
---
ect decentralization assumptions. As a result, even under a best-case (but unre-
alistic) scenario o
---
 atomized individual holdings outside the top 10, the estimated Gini coe
---

---
icient 
---
or voting
power would still remain high, plausibly within the 0.85–0.92 range, re
---
lecting signi
---
icant inequality in po-
tential voting in
---
luence. These calculations are 
---
or illustrative purposes, using only summary statistics 
---
or the
largest known holders. See Gate.com, 2025 BTRST Price Prediction: Analyzing Market Trends and Future
Growth o
---
 the Braintrust Token (Sept. 30, 2025) https://www.gate.com/crypto-wiki/article/2025-btrst-price-
prediction-analyzing-market-trends-and-
---
uture-growth-potential-o
---
-the-braintrust-token
[https://perma.cc/KWT3-924D].
54
   Employment Commons LCA—Terms o
---
 Service, Opolis (Oct. 1, 2024), https://opolis.co/terms-o
---
-service/
[https://perma.cc/LD5B-EHTN] (identi
---
ying “Employment Commons LCA, a Colorado public-bene
---
it lim-
ited cooperative association” providing W-2 payroll and bene
---
its administration).
55
   Employee Member—Membership Agreement, Opolis (last visited Nov. 11, 2025), https://opolis.co/em-
ployee-member/ [https://perma.cc/K5S6-ZQH2] (requiring each Employee Member to purchase one share o
---

Class A Common Stock; governance by Bylaws and Board o
---
 Stewards); Stakeholder Economics & Tokeni-
zation o
---
 the Employment Commons (Whitepaper), Opolis (last visited Nov. 11, 2025), https://opolis.co/re-
sources/downloads/Opolis-White-Paper.pd
---
 [https://perma.cc/VZ4X-Q2D4].
12                                                              MARKET POWER AND GOVERNANCE POWER



    The Opolis cooperative issues a digital token, $WORK, described in public
documents as a patronage or rewards instrument that distributes community
incentives 
---
or participation rather than conveying ownership or voting power.56
$WORK tokens are not yet available 
---
or open market sale, and Opolis has not
published quantitative decentralization metrics such as a Gini or Nakamoto
coe
---

---
icient; there
---
ore, no empirical assessment o
---
 governance concentration can be
made at this time. Nonetheless, Opolis’s hybrid design—anchoring on-chain
record-keeping to an o
---

---
-chain cooperative charter—places it in what
commentators term the emerging “LCA-DAO” class o
---
 legally wrapped
decentralized organizations.57 From an antitrust perspective, this cooperative model
di
---

---
ers sharply 
---
rom token-weighted gig plat
---
orms: the locus o
---
 governance power
is 
---
ormally dispersed across members rather than accumulated in large token
holdings. Opolis thus serves as a comparative baseline 
---
or genuinely democratic
decentralized governance in labor markets, even as its empirical distribution o
---

control remains to be measured.
    FUDx is a blockchain-based project proposing a hyperlocal, decentralized
hospitality and delivery marketplace, intended to serve restaurants, delivery agents,
and consumers by leveraging peer-to-peer networks and smart contracts 
---
or
transparency and reduced commission costs.58 The plat
---
orm aspires to address
monopsony and middleman problems in the on-demand delivery sector by issuing
its own utility token (“FUDx Coin”) 
---
or payments, rewards, and ecosystem
participation. Its architecture includes distributed ledger management, tokenized
transactions, and planned support 
---
or autonomous delivery 
---
leets and IoT
integration.

    Governance details, voting mechanisms, decentralization metrics, and live
market operations 
---
or FUDx remain undeveloped as o
---
 publication. The FUDx Coin
white paper lays out tokenomics with allocations 
---
or public sale, team, partners,
marketing, rewards, and ecosystem reserves, but does not speci
---
y projected voting
power distribution, governance protocols, or empirical measures o
---
 concentration
(such as Gini or Nakamoto coe
---

---
icients). As with other emerging gig DAOs,
FUDx’s case illustrates the expansion o
---
 decentralized labor plat
---
orms into sectors


56
   WORK Tokens: A Simple Guide to Opolis Rewards, Opolis 1–3 (June 2023), https://opolis.co/wp-con-
tent/uploads/2023/06/WORK-Tokens-A-Guide-to-Opolis-Rewards.pd
---
 [https://perma.cc/47PE-BF6K] (“The
Opolis WORK token is a digital rewards token received by Members 
---
or engaging in activities valuable to
the cooperative”); Opolis Employment Commons Launches $WORK Token, GlobeNewswire (Apr. 22, 2021),
https://www.globenewswire.com/news-release/2021/04/22/2215144/0/en/Opolis-Employment-Commons-
Launches-WORK-Token.html [https://perma.cc/GYT9-HL5Y] (announcing $WORK as a community pat-
ronage utility used inside the Commons).
57
   Navigating DAO Legality (written input o
---
 Opolis Employment Commons), U.S. Sec. & Exch. Comm’n,
FinHub Comment File 9–10 (Jan. 27, 2024), https://www.sec.gov/
---
iles/ct
---
-written-input-navigating-dao-le-
gality-opolis-043025.pd
---
 [https://perma.cc/KB3N-Z63Q] (describing Employment Commons (Opolis) as “a
pioneer in the LCA-DAO class,” combining cooperative membership and on-chain coordination).
58
   FUDx Coin White Paper, FUDxCoin.com (last visited Nov. 11, 2025), https://www.
---
udxcoin.com/As-
sets/whitepaper.pd
---
 [https://perma.cc/9BGY-W3AU].
Seth C. Oranburg                                                                                           13



historically dominated by monopolistic intermediaries and highlights the need 
---
or
continued legal and economic analysis as this market matures.
    These examples con
---
irm that—consistent with the theoretical and doctrinal case
built above—the real antitrust classi
---
ication and en
---
orcement risk o
---
 a gig DAO
hinges as much on the internal distribution o
---
 governance power as on its outward
market share.
    The application o
---
 governance metrics to gig DAOs such as Braintrust and
Opolis demonstrates a 
---
undamental methodological imperative 
---
or modern
antitrust: analysis must shi
---
t 
---
rom a single, outward-
---
acing measure o
---
 market
concentration (e.g., HHI or market share) to a dual-axis 
---
ramework that
simultaneously maps economic concentration and governance centralization. Only
through this two-dimensional lens can competition policy reliably capture the
complex realities o
---
 digitally organized ecosystems. Structurally decentralized
organizations—like Opolis, 
---
eaturing high NMC and low Gini—provide power
---
ul
structural evidence that anti-competitive coordination is organizationally
implausible. In a merger review or conduct investigation, such structural resistance
to power capture constitutes robust rebuttal evidence that “no substantial lessening
o
---
 competition is threatened,” even where market share appears signi
---
icant.59 By
contrast, plat
---
orms with high economic competition but sharply concentrated
governance—like Braintrust—may 
---
unctionally replicate the risks o
---
 traditional
single-entity monopolists, justi
---
ying scrutiny rooted in established antitrust
doctrine.60

MARKET POWER AND GOVERNANCE POWER
    The descriptive and analytical groundwork o
---
 the preceding sections culminates
in a simple, yet power
---
ul insight: antitrust analysis 
---
or digitally organized 
---
irms
must proceed along two axes, mapping both market (economic) concentration and
governance (structural) concentration. This dual-metric 
---
ramework enables
competition authorities to classi
---
y plat
---
orm and DAO risks more precisely,
illuminate which organizational 
---
orms truly threaten competition, and choose
interventions that are targeted, 
---
lexible, and consistent with the realities o
---
 digital
markets. The 
---
ollowing pages operationalize this diagnostic, de
---
ine its 
---
our core
quadrants, and o
---

---
er strategies 
---
or law and policy that re
---
lect the complexity—and
promise—o
---
 the new digital 
---
irm.
    Building on these analytic 
---
oundations, the proposed dual-axis 
---
ramework can
be operationalized as a simple but power
---
ul matrix. On one axis lies market
concentration, measured conventionally by the Her
---
indahl-Hirschman Index (HHI)
or analogous market share assessments—the classic “outward” view o
---
 competitive

59
   U.S. Dep’t o
---
 Justice & Fed. Trade Comm’n, 2023 Merger Guidelines §3 (“Merger parties may provide
evidence o
---
 ... structural 
---
eatures that render anticompetitive e
---

---
ects implausible.”), https://www.jus-
tice.gov/atr/2023-merger-guidelines [https://perma.cc/2946-JB35].
60
  Copperweld, 467 U.S. at 769–71 (“substance, not 
---
orm” determines single entity status); Cong et al., supra
note [#] (high Gini, low NMC DAOs “e
---

---
ectively recreate classic ‘
---
irm’ power structures”).
14                                                                MARKET POWER AND GOVERNANCE POWER



structure. The other axis, newly added 
---
or the digital era, charts governance
concentration, captured by metrics such as the Nakamoto coe
---

---
icient and the Gini
coe
---

---
icient—a 
---
inely calibrated “inward” view o
---
 how organizational power is
distributed. Each digital 
---
irm, protocol, or plat
---
orm can thus be plotted within this
two-dimensional space, and 
---
our distinct zones—or analytical quadrants—emerge.
This structured approach enables competition authorities to classi
---
y organizational
risks more precisely and to tailor interventions accordingly.

                                     Low Governance                      High Governance
                                     Concentration                       Concentration
                                     Low NMC / High Gini)                (Low NMC / High Gini)
 High Market                         Q1: Decentralized Titan             Q2: Algorithmic
 Concentration                       Monopolistic &                      Leviathan
 (High HHI)                          Distributed                         Monopolistic &
                                                                         Oligarchic
 Low Market                          Q3: Commons Ideal                   Q4: Captive Plat
---
orm
 Concentration                       Competitive &                       Competitive &
 (Low HHI)                           Distributed                         Oligarchic


Q1: Decentralized Titan
    A “Decentralized Titan” is an organization with signi
---
icant market share or
HHI, but internal governance is demonstrably dispersed—evidenced by a high
Nakamoto coe
---

---
icient and a low Gini coe
---

---
icient. While such entities may initially
raise regulatory concerns due to their size and in
---
luence, both empirical studies and
policy analysis suggest that decentralized governance serves as power
---
ul rebuttal
evidence against anticompetitive risk.61 Recent research con
---
irms that although
most major DAOs display increasing centralization over time, the best-designed
(e.g., one-member-one-vote cooperatives or experimental DAOs using quadratic
voting or delegation sa
---
eguards) can sustain relatively low governance
concentration.62 For these rare cases, policy 
---
ocus should be on transparency and
ongoing monitoring, not structural breakups, because scale e
---

---
iciencies are
preserved without managerial dominance or exclusionary conduct.

Q2: Algorithmic Leviathan
    The “Algorithmic Leviathan” archetype captures the greatest antitrust risk:
organizations that are both economically dominant (high HHI/market share) and
internally governed by a small elite (low NMC, high Gini). Studies o
---
 leading DeFi,

61
   Cong et al., at 2–3, 9–15 (documenting rare instances o
---
 persistent decentralized governance in DAOs with
signi
---
icant participation sa
---
eguards).
62
  Id. at 16–18 (surveying mechanisms such as quadratic voting and delegated sa
---
eguards as “meaning
---
ul cor-
rectives to the centralization trend”).
Seth C. Oranburg                                                                                        15



DEX, and lending DAOs show that Gini coe
---

---
icients routinely exceed 0.93, with
the top decile controlling over 75% o
---
 voting power63—mirroring risks 
---
amiliar

---
rom classic monopolies, but o
---
ten compounded by automation and algorithmic
opacity.64 Here, the potential 
---
or exclusionary conduct, market exploitation, and
coordination is at its peak; law and policy should prioritize active conduct remedies,
mandated governance restructuring, or, as a last resort, divestiture o
---
 governing
rights. Interoperability and transparency requirements, as endorsed in recent
antitrust guidance, are especially justi
---
ied 
---
or Leviathans.65

Q3: Commons Ideal
    The “Commons Ideal” describes organizations that are both 
---
ragmented in the
market (low HHI) and 
---
eature genuinely decentralized internal structures (high
NMC, low Gini). Empirical studies identi
---
y this quadrant with certain cooperatives
and small, socially-
---
ocused DAOs wherein governance and economic power are
widely distributed and collective decision-making prevails.66 In these cases, the
structure itsel
---
 
---
unctions as a perpetual barrier to collusion, exclusion, or abuse.
Risks o
---
 anticompetitive behavior are lowest,67 and this category serves as the
policy benchmark: law should avoid intervention and instead enable or gently
encourage the emergence o
---
 such models, which o
---
ten enhance both voice and
market competition.

Q4: Captive Plat
---
orm
    “Captive Plat
---
orms” appear competitive in market terms but hide highly
concentrated governance. Token-weighted voting, delegation mechanisms, and
vote concentration yield low NMC and high Gini coe
---

---
icients even as the entity’s
market share is low. Leading DAOs—including Uniswap, Compound, Aave, and
ENS—are paradigmatic cases: studies consistently 
---
ind Gini coe
---

---
icients 
---
or voting
power exceeding 0.95 and Nakamoto coe
---

---
icients below 15, indicating high


63
   See Chao, A Study o
---
 Uniswap On-Chain Voting: Implications 
---
or Power, Apathy and Ethics,
https://www.panewslab.com/en/articles/7c66
---
3
---
a-b71d-4
---
a0-898d-243c
---
083e8a8 [https://perma.cc/MVY5-
ER6D] (reporting Gini coe
---

---
icients o
---
 “0.938” and top decile holding >75% o
---
 power).
64
  Li Cheng, Algorithmic Monopolization and Antitrust Regulation in the AI Industry, 10(38s) J. In
---
. Sys.
Eng. & Mgmt. 2025, https://jisem-journal.com/index.php/journal/article/download/6941/3217/11596
[https://perma.cc/42VL-C4BS] (describing algorithmic exclusion, opacity, and sel
---
-pre
---
erencing in dominant
digital plat
---
orms).
65
  US DOJ & FTC, 2023 Merger Guidelines §3 (“Parties may provide evidence o
---
 ... structural 
---
eatures that
render anticompetitive e
---

---
ects implausible. When the Agencies conclude a merger would cause a lessening o
---

competition, they evaluate rebuttal arguments ... including market realities.”).
66
   Sharma et al., Large Scale Analysis o
---
 Decentralized Autonomous Organizations, arXiv (Oct. 16, 2024)
https://arxiv.org/html/2410.13095v1 [https://perma.cc/F98B-SUGX] (2020) (demonstrating statistically sig-
ni
---
icant lower Gini coe
---

---
icients and high decentralization in small, social-good, and public-goods DAOs).
67
  Paul Van Vulpen & Slinger Jansen, Decentralized autonomous organization design 
---
or the commons,
FRONTIERS (Dec. 6, 2023) https://www.
---
rontiersin.org/journals/blockchain/arti-
cles/10.3389/
---
bloc.2023.1287249/
---
ull (arguing “commons DAOs” have lowest risk o
---
 coordination 
---
ailure).
16                                                                 MARKET POWER AND GOVERNANCE POWER



governance concentration and limited e
---

---
ective decentralization.68 Despite their
decentralized branding, these structures 
---
unctionally replicate single-entity risks,
potentially evading Section 1 scrutiny 
---
or collusion but susceptible to managerial
sel
---
-dealing, manipulation, and user exploitation.69 Legal and regulatory oversight
should 
---
ocus on governance re
---
orms (e.g., 
---
orced decentralization), transparency,
and internal neutrality, aligning with recent legal commentary advocating process-
based remedies over asset-based ones.70

Summary: Integrating Market and Governance Power
    This dual-metric 
---
ramework demonstrates why antitrust in digitally organized
markets must analyze both outward market structure and inward governance.
“Decentralized Titans” and “Commons Ideals” serve as evidence that true
decentralization can rebut standard presumptions o
---
 harm—even at scale—by
rendering coordination or abuse structurally implausible. By contrast, “Algorithmic
Leviathans” and “Captive Plat
---
orms” expose how concentrated governance
perpetuates the risks o
---
 exclusion and exploitation, regardless o
---
 HHI or sur
---
ace
competition. The matrix thus provides the backbone 
---
or decentralized-distributed
antitrust analysis: interventions should precisely 
---
it the locus o
---
 actual risk,
targeting opaque or concentrated governance but enabling innovation and
e
---

---
iciency wherever structural checks already exist.71

POLICY AND PRACTICE IMPLICATIONS FOR ANTITRUST IN THE GIG DAO ERA
    This Part distills the dual-metric 
---
ramework into actionable guidance 
---
or the
next era o
---
 gig economy oversight. By integrating market concentration (HHI) and
governance concentration (NMC/Gini), regulators and courts can 
---
inally match
remedies and review standards to the actual source o
---
 risk and power in digitally
organized gig markets.
    First, en
---
orcement agencies should treat low-governance-concentration gig
DAOs—those with high Nakamoto coe
---

---
icients, low Gini coe
---

---
icients, and robust
transparency—as presenting a strong structural de
---
ense against antitrust
intervention.72 Whether or not a plat
---
orm has signi
---
icant market share, a genuinely
decentralized decision-making structure rebuts assumptions o
---
 collusion,

68
   See Cong et al.; Fritsch et al.
69
   Winston & Strawn LLP, Mitigating Antitrust Risk In Decentralized Autonomous Orgs, https://www.win-
ston.com/en/insights-news/mitigating-antitrust-risk-in-decentralized-autonomous-orgs
[https://perma.cc/DKE7-9RM4] (“DAO voting structure can lead to co-conspirator liability and plat
---
orm-
owner sel
---
-pre
---
erencing unless mechanisms prevent governance capture”).
70
   Id. (advocating “monitoring, reporting, disciplinary, and restructuring policy tailored to DAO governance

---
ailures”).
71
  Monopoly Power and Market Power in Antitrust Law, U.S. DOJ (2024), https://www.justice.gov/ar-
chives/atr/monopoly-power-and-market-power-antitrust-law [https://perma.cc/NLX3-DDRM] (“antitrust
should chart both price and exclusionary power; 
---
ocusing solely on one closes courts’ eyes to potential anti-
competitive e
---

---
ects”).
72
     See Cong et al.
Seth C. Oranburg                                                                                        17



exclusion, or algorithmic wage-
---
ixing.73 This extends to gig worker cooperatives
and Opolis-type organizations, which use one-member-one-vote or other anti-
oligarchic designs as structural assurances o
---
 market and worker 
---
airness.74 For
such 
---
irms, policymakers should avoid remedies that would undermine network
e
---

---
iciencies. This structural integrity, achieved through anti-oligarchic designs,

---
unctions as rebuttal evidence—consistent with Section 3 o
---
 the Merger
Guidelines—that merger-speci
---
ic procompetitive e
---

---
iciencies are present and that
structural barriers to harm exist, justi
---
ying lighter-touch oversight, reporting, and
agency “sa
---
e harbors.”75
    Second, antitrust agencies and courts should recognize that a low-governance-
concentration Gig DAO—demonstrated by high Nakamoto and low Gini
coe
---

---
icients—provides a strong legal shield against intervention, even where gig
workers collectively coordinate wages or terms. In classical antitrust, collective
bargaining by independent contractors is per se unlaw
---
ul price-
---
ixing under Section
1 o
---
 the Sherman Act unless exempted. Yet, when gig workers organize under a
truly decentralized DAO, dispersed voting power acts as a robust rebuttal,
structurally preventing collusion and reducing risk o
---
 exclusion or algorithmic
exploitation. This allows both courts and en
---
orcers a 
---
actual basis to decline
intervention, ensuring competitive and labor bene
---
its are preserved. Lighter-touch
oversight or agency sa
---
e harbors may justly apply in such contexts.
    Third, 
---
or gig DAOs and plat
---
orms displaying concentrated governance—
empirically evidenced by low NMC and high Gini coe
---

---
icients and ampli
---
ied by
delegation mechanisms that rein
---
orce a “rich-get-richer” dynamic and ideological
misalignment—policy must 
---
ocus on internal plat
---
orm power, not just output or
price. This structure enables algorithmic management with tremendous exploitation
potential: ratings-based allocation, dynamic wage-setting (causing arbitrary pay

---
luctuations and suppressing wages), and exclusionary gating.76 Instances o
---

monopsony, sel
---
-pre
---
erencing, discrimination, and exclusion should trigger
scrutiny and creative, proportional remedies such as 
---
orced decentralization,
transparency in delegation, plat
---
orm neutrality, mandated labor-side representation,
and interoperability/pooling.77 Remedies should prioritize internal restructuring
and e
---

---
iciency, not asset break-up. Where collective bargaining in gig DAOs raises
antitrust questions, the FTC and DOJ should clari
---
y—via rulemaking—that
organizing under credible, decentralized, pro-competitive DAO governance is not
73
     U.S. DOJ & FTC, 2023 Merger Guidelines §3.
74
     See Opolis, White Paper, supra note [#].
75
     See Vulpen & Jansen, supra note [#].
76
  See AI Now, Arti
---
icial Power: 2025 Landscape Report (Jun. 3, 2025), https://ainowinstitute.org/wp-con-
tent/uploads/2025/06/FINAL-20250602_AINowLandscapeReport_Full.pd
---
 [https://perma.cc/BMH7-CJZE].
77
   Herbert Hovenkamp, Structural Antitrust Relie
---
 Against Digital Plat
---
orms, 7 J. L. & INNOVATION 57, 69–74
(2024), https://scholarship.law.upenn.edu/context/jli/article/1033/viewcontent/Hovenkamp_Structural_Anti-
trust_Relie
---
_Against_Digital_Plat
---
orms_Publication_Dra
---
t_FINAL.pd
---
; Annie Soo Yeon Ahn, Antitrust,
Sel
---
-Pre
---
erencing, and Display o
---
 Search Results,79 Ill. L. Rev. Online (2025) https://illinoislawre-
view.org/online/antitrust-sel
---
-pre
---
erencing-and-display-o
---
-search-results/ [https://perma.cc/497D-GFTU].
18                                                                 MARKET POWER AND GOVERNANCE POWER



per se unlaw
---
ul price-
---
ixing. This is necessary, as private suits and damages have
otherwise chilled organizing, and the labor exemption is still narrowly tied to
employment status under 
---
ederal law.78
    Finally, the dual-metric 
---
ramework equips antitrust with the agility and depth
needed 
---
or the Gig DAO era. En
---
orcement and policy must reject one-size-
---
its-all
penalties and instead pursue remedies exactly proportional to the structural reality
revealed—whether that means 
---
ostering decentralized gig cooperatives by
recognizing their organizational resistance to collusion and exclusion, or
restructuring concentrated, algorithmic plat
---
orms to prevent exploitation and
internal abuse. By targeting the true locus o
---
 risk—whether external market
dominance, inward oligarchy, or their intersection—authorities can unlock
e
---

---
iciencies, protect worker and consumer wel
---
are, and harness the democratic,
innovative potential o
---
 DAOs and gig plat
---
orms.79 This quanti
---
iable, 
---
act-driven,

---
unction-over-
---
orm approach not only realigns antitrust with its empiricist roots,
but provides a scalable, actionable roadmap 
---
or competition oversight in digital,
decentralized, and labor-intensive industries where old doctrines and blanket
remedies no longer su
---

---
ice.80 In sum, the prescription is clear: tailored, data-driven
scrutiny according to the dual axes o
---
 market and governance power is essential to
e
---

---
ective gig-era competition policy and to the 
---
uture evolution o
---
 digital market
law.81

CONCLUSION
    This Article charts a new course 
---
or antitrust in the Gig DAO era by introducing
a dual-metric 
---
ramework that analyzes both market and governance concentration.
In doing so, it moves beyond the limits o
---
 traditional tools to provide a more 
---
aith
---
ul
account o
---
 power and risk in digitally organized and labor-intensive markets. When
applied to gig plat
---
orms and decentralized organizations, this 
---
ramework enables
regulators and courts to calibrate remedies that are proportional, innovation-

---
riendly, and just—distinguishing between entities where scale poses little risk and
those where hidden concentrations o
---
 governance power enable exclusion,
exploitation, or collusion.
    Antitrust law’s success in the digital age requires an individualized, empiricist
approach—one that matches the remedy not to 
---
orm or size, but to the structure and
incentives that truly govern economic outcomes. The prescription is clear: only
through 
---
lexible, evidence-driven scrutiny, attentive to both outward market share


78
  FTC, Rulemaking Petition 
---
or Gig Worker Antitrust Labor Exemption, 
---
iled May 2025; Lina M. Khan, Tes-
timony to Congress, Sept. 28, 2025; FTC, Federal Trade Commission En
---
orcement Policy Statement on Ex-
emption o
---
 Protected Labor Activity by Workers 
---
rom Antitrust Liability https://www.
---
tc.gov/sys-
tem/
---
iles/
---
tc_gov/pd
---
/p251201laborexemptionpolicystatement.pd
---
 [https://perma.cc/6U4P-XETH].
79
     U.S. DOJ & FTC, 2023 Merger Guidelines §3, supra note [#]; Hovenkamp, supra note [#].
80
     See Cong, supra note [#]; Decentralized autonomous organization design 
---
or the commons, supra note [#].
81
     See Ahn, supra note [#].
Seth C. Oranburg                                                                 19



and inward organizational dynamics, can competition law ensure e
---

---
icient,
dynamic, and 
---
air markets 
---
or workers, consumers, and creators alike.
   Looking 
---
orward, the tools and concepts developed here supply a roadmap 
---
or
addressing emerging legal controversies in labor markets, digital governance, and
beyond. As technologies, market 
---
orms, and threats to economic justice evolve, the
dual-metric model stands ready to guide 
---
uture policy, judicial interpretation, and
empirical inquiry—preserving antitrust’s vital purpose as the law o
---
 
---
air and open
markets in the twenty-
---
irst century.
